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How To Build Profitable Websites

A resource library for high-traffic website owners

Industry News
August 26, 2024

Flexpress Appoints CEO Ajay Rayasam to Double-Down on Growth, $10 Million Funding Secured

Flexpress today announced hiring of SaaS veteran Ajay Rayasam as CEO, in addition to $10 million in funding, multiple breakthrough customer wins, and more.
Flexpress Staff
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Best Way To Maximize Revenue: Website Performance OptimizationPublishing Software
June 10, 2024

Best Way To Maximize Revenue: Website Performance Optimization

In this main stage talk from the Omeda OX7 Idea Exchange, learn how website performance optimization can generate 50%+ more monthly recurring revenue.
Tom Imboden
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Publishing Software
June 10, 2024

Demystified: What is a DXP Platform?

Demistifying what is a DXP platform – Digital Experience Personalization – and why it's such a critical tool for modern content-driven companies.
Tom Imboden
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Publishing Software
May 21, 2024

2024 OX7 Idea Exchange: Key Takeaways

Coming off the 2024 OX7 Idea Exchange, let's look back at key takeaways from the conference about how to increase revenue via audience development.
Flexpress Staff
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Publishing Software
May 8, 2024

2024 OX7 Idea Exchange: Preview

Let's dig into the 2024 OX7 Idea Exchange agenda to see how audience development drives value for high-traffic websites.
Flexpress Staff
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Publishing Software
May 3, 2024

How To: Increase RPM for High-Traffic Websites

Learn the steps and proven strategies for high-traffic websites to increase revenue per thousand pageviews (RPM).
Kane Russell
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Publishing Software
April 17, 2024

CCPA Compliance: For High-Traffic Websites

Explore the importance of CCPA compliance for high-traffic websites, and learn how to ensure your website portfolio meets the necessary requirements.
Flexpress Staff
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Publishing Software
March 14, 2024

Ultimate Guide: Launching an Open Source, High-Traffic Website

Discover the essential steps and tips to successfully launch a new open source, high-traffic website.
Flexpress Staff
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Publishing Software
March 14, 2024

React with Next.js: Project Structure and CMS Best Practices

Understand CMS best practices for building on React with Next.js project structure.
Kendra Gauntlett
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Publishing Software
March 13, 2024

Insights from Reddit: What’s Your Favorite CMS

Let's dig into the diverse opinions and insights shared by Reddit users on their favorite CMS platforms.
Flexpress Staff
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Publishing Software
March 13, 2024

The Best Headless CMS: Comprehensive Comparison

Discover the top headless CMS options available in the market and make an informed decision for your business.
Tom Imboden
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15242476Publishing Software
March 13, 2024

Streamlining Your Tech Stack for Faster Revenue Growth

Discover how streamlining your tech stack can lead to faster revenue growth and more time for content creation. AI image generated for "simplify your tech stack" — I gotta say…
Flexpress Staff
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publishers are like skyscrapers ai generated imagesPublishing Software
March 13, 2024

Content-Driven Publishers Grow Media Companies

An outline of how to grow media companies using a content-driven approach (while beating a skyscraper analogy into the ground) In short: Publishers are like skyscrapers — to actualize success…
Flexpress Staff
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Publishing Software
March 13, 2024

AI Strategies for High-Traffic Websites

Discover how website owners with high traffic can utilize AI to enhance value for their audience — i.e. maintain high E-E-A-T with longer average session times while avoiding the common…
Flexpress Staff
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Publishing Software
February 24, 2024

User Experience and AI: Website Personalization at Scale

In this article about website user experience and AI, we examine how AI can personalize experiences for individual web visitors, and max-out session times.
Kane Russell
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Publishing Software
February 23, 2024

Elevating Brands: Firecrown Media

Firecrown Media uses a headless CMS to get blazing-fast speed and unique component-based design for faster innovation.
Kendra Gauntlett
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Streamlined Tech Stack: Secret Weapon for WebsitesPublishing Software
February 8, 2024

Streamlined Tech Stack: Secret Weapon for Websites

Discover how streamlining your website tech stack can lead to faster revenue growth, more time for content creation, and more profit.
Tom Imboden
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How to: Web Migration Onto a Better CMSPublishing Software
February 8, 2024

How to: Web Migration Onto a Better CMS

Discover how to increase audience and revenue with a web migration onto a more advanced and efficient CMS—comprehensive guide by an SEO expert.
Kane Russell
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Best Practices: AI for Websites With High TrafficPublishing Software
January 29, 2024

Best Practices: AI for Websites With High Traffic

AI for websites: best practices for growing high-traffic website revenue, audience, and reducing engineering overhead.
Tom Imboden
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Publishing Software
January 24, 2024

What Is GDPR Compliance | Why Does It Matter?

Discover the importance what is GDPR compliance, why it matters, and how it affects your website's data protection practices.
Kendra Gauntlett
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Publishing Software
January 21, 2024

Content-Driven Publishers Grow Media Companies

An outline of how to grow media companies by being content driven, which beats an architectural analogy into the ground.
Flexpress Staff
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Publishing Software
January 20, 2024

Understand the Importance: Third-Party Cookies Going Away

Explore the significance of third-party cookies going away, and the impact on web publishers with millions of monthly pageviews.
Flexpress Staff
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Unleash the Power: Top 5 Headless CMS BenefitsPublishing Software
January 17, 2024

Unleash the Power: Top 5 Headless CMS Benefits

Discover the immense potential of a headless CMS — here are the Top 5 Headless CMS benefits site owners can rely on to increase audience and revenue.
Flexpress Staff
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Publishing Software
January 16, 2024

Understanding CMS Evaluation and Management Guidelines | 2024

Stay ahead of the competition: understand 2024 CMS evaluation and management guidelines in order to optimize your website's performance and earnings.
Flexpress Staff
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effective-content-management-tips-for-seoPublishing Software
January 16, 2024

Effective Content Management Tips: Optimize SEO

Expert content management tips for increasing traffic via search: for high-traffic website owners.
Flexpress Staff
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best-practices-for-website-migration-a-publisher-friendly-guidePublishing Software
January 15, 2024

Best Practices: Website Migration for Digital Publishers

Discover best practices for high-traffic website migrations and ensure a seamless transition, more revenue, and higher SEO rankings.
Flexpress Staff
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Publishing Software
January 15, 2024

How to: Choose the Right Content Management Software

Discover the key factors to consider when selecting the best content management software for your website to maximize monthly pageviews and earnings.
Kane Russell
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roadmap-for-choosing-the-right-enterprise-content-management-platformPublishing Software
January 15, 2024

Roadmap: Choosing the Best Enterprise Content Management Platform

Use this roadmap to unlock audience and revenue growth using the best enterprise content management platform to manage multiple high-traffic sites.
Tom Imboden
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Future-Proof Revenue: Website Monetization in 2024Publishing Software
January 14, 2024

Future-Proof Revenue: Website Monetization in 2024

Discover the innovative website monetization strategies needed to ensure long-term revenue growth in the ever-evolving landscape of 2024 and 2025.
Kendra Gauntlett
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top-3-publisher-learnings-2023Publishing Software
December 6, 2023

Top 3 Digital Publisher Learnings: 2023

Top 3 publisher learnings from 2023: #1: digital/social fragmentation; #2: content creators buy vs. build tech; #3: advertisers out on spots n' dots.
Tom Imboden
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publisher-forum-key-takeaways-nola-2023Publishing Software
November 30, 2023

Key Takeaways: AdMonsters Publisher Forum, NOLA 2023

Key takeaways for online publishers from the Ad Monsters Publisher Forum held in New Orleans, LA in November 2023.
Tom Imboden
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7 Content-Based Insights Google Ads Reporting Won't Show YouPublishing Software
November 6, 2023

7 Content-Based Insights Google Ads Reporting Won’t Show You

Google Ads reporting doesn't show these 7 content-based insights, causing website owners to miss out on audience and revenue growth via content-driven ads.
Kane Russell
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5 Critical Things To Know About Google Analytics 4 ReportsPublishing Software
October 31, 2023

5 Critical Things To Know About Google Analytics 4 Reports

Key updates, new categories, and the shift from hit-based to event-based tracking — all you need to know about the Google Analytics 4 Reports changes.
Kendra Gauntlett
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2023-amo-summit-previewPublishing Software
October 30, 2023

2023 AMO Summit Preview

Event preview for the 2023 AMO Summit. Speakers include Punchbowl CEO Anna Palmer, Flying Magazine CEO Craig Fuller, and Dotdash/Meredith CEO Neal Vogel.
Flexpress Staff
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2023 AMO Summit Key TakeawaysPublishing Software
October 30, 2023

2023 AMO Summit Key Takeaways

Event key takeaways for the 2023 AMO Summit. Speakers included Punchbowl CEO Anna Palmer, Flying Magazine CEO Craig Fuller, and Dotdash CEO Neal Vogel.
Flexpress Staff
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7 Ways: Flexpress Boosts Affiliate Commerce RevenuePublishing Software
September 21, 2023

7 Ways: Flexpress Boosts Affiliate Revenue

Flexpress ensures high-traffic websites can boost affiliate revenue via shoppable components, automated tagging, offsite reach, and unrivaled analytics.
Caitlin Castelaz
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Content Syndication: Critical for Audience GrowthPublishing Software
September 14, 2023

Content Syndication: Critical for Audience Growth

Increase content syndication ROI with Flexpress: integrated, intuitive SaaS tools that boost Google Discover, Apple News, MSN, and other referral traffic.
Caitlin Castelaz
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Improve site speed: Flexpress Loads Pages 15X FasterPublishing Software
September 7, 2023

Improve site speed: Flexpress Loads Pages 15X Faster

Need to improve site speed? Flexpress upgrades Wordpress so the front and back end of sites operate independently, resulting in blazing-fast site speed.
Kane Russell
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Flexpress CMSPublishing Software
August 28, 2023

Six signs: Time to Level Up WordPress

WordPress is an excellent foundation, but these six signs show it's time to level up WordPress to more substantially grow audience and earnings.
Flexpress Staff
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Boost SEO: Flexpress DXP PlatformPublishing Software
August 24, 2023

Boost SEO: Flexpress DXP Platform

Boost SEO—page speed, structured data, authority blocks—with Flexpress, and drive more incremental traffic and revenue, more consistently.
Caitlin Castelaz
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Headless Content Creation Platform | WalkthroughPublishing Software
August 10, 2023

Headless Content Creation Platform | Walkthrough

Publisher-friendly guide for answering the question —> What is a headless content creation platform, and what specific benefits does it provide?
Kendra Gauntlett
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Massively Grow Website Audience: FlexpressPublishing Software
August 3, 2023

Massively Grow Website Audience: Flexpress

Flexpress feature set has proven to massively grow website audience and earnings. For example, one publishing group combining three sites grew 1,504%.
Flexpress Staff
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Actionable First-Party Data: FlexpressPublishing Software
June 1, 2023

Actionable First-Party Data: Flexpress

Flexpress enables actionable first-party data for high-traffic websites, integrating Google Analytics, Google BigQuery, and other critical data platforms.
Kendra Gauntlett
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how-to-set-up-an-affiliate-marketing-platformPublishing Software
May 17, 2023

Top 60 Headless CMS Capabilities: Separating Good From Great Software

Top sixty headless CMS capabilities high-traffic websites need to rapidly grow audience and revenue, and exceed quarterly business objectives.
Flexpress Staff
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SEO Best Practices: Driving Organic GrowthPublishing Software
May 5, 2023

SEO Best Practices: Driving Organic Growth

Our list of SEO best practices that drive more search visitors, more consistently—compiled across decades of experience operating high-traffic websites.
Kendra Gauntlett
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How To Choose A CMS: Greg Allen, CEO First + ThirdPublishing Software
March 23, 2023

How To Choose A CMS: Greg Allen, CEO First + Third

Greg Allen, who founded the design agency First + Third in 2012, explains how to choose a CMS that grows audience, and reduces time needed for redesigns.
Flexpress Staff
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how-to-set-up-an-affiliate-marketing-platformPublishing Software
March 18, 2023

How To Set Up An Affiliate Marketing Platform | High-Traffic Websites

Every high-traffic website needs to follow three steps to set up an affiliate marketing platform and earn more revenue from their expert advice.
Kendra Gauntlett
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Amazon Prime Day Strategy: 4 Tips for Increasing RevenuePublishing Software
March 12, 2023

Amazon Prime Day Strategy: 4 Tips for Increasing Revenue

Four critical actions ensure high-traffic websites increase revenue with their Amazon Prime Day Strategy.
Caitlin Castelaz
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How To: Find a Better Online Advertising PlatformPublishing Software
March 8, 2023

How To: Find a Better Online Advertising Platform

For high-traffic websites, five factors dictate whether it is time to find a superior online advertising platform: performance, ad quality, payment terms, innovation, and support. 5 Reasons: Time to Change…
Kendra Gauntlett
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High-traffic website owner's guide to understanding what exactly is affiliate marketing, and how to grow commerce media revenue.Publishing Software
February 27, 2023

Demystified: What is Affiliate Marketing aka Commerce Media Revenue

High-traffic website owner's guide to understanding what exactly is affiliate marketing, and how to grow commerce media revenue.
Kane Russell
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SEO And Affiliate Marketing | Commerce Media FundamentalsPublishing Software
February 22, 2023

SEO And Affiliate Marketing | Commerce Media Fundamentals

Breaking down SEO and affiliate marketing fundamentals for commerce media sites seeking to own Google Search results for widely-sought interest categories.
Kane Russell
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How to: Increase Website Value With Extensible ArchitecturePublishing Software
February 16, 2023

How to: Increase Website Value With Extensible Architecture

Flexpress extensible architecture allows publishers’ internal engineering teams to focus on business-specific products and integrations with clear ROI.
Flexpress Staff
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7 First Steps: Content Creation for NonprofitsPublishing Software
February 9, 2023

7 First Steps: Content Creation for Nonprofits

Former PopSci editor and Fobes-30-Under-30 in media outlines effective content creation for nonprofits to raise awareness and drive fundraising.
Flexpress Staff
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How to Max Out Programmatic Display Ads With SelectorsPublishing Software
February 9, 2023

How to: Max Out Programmatic Display Ads With Selectors

User-friendly technical walkthrough of how to configure programmatic display ads with selectors to earn more $$$$.
Flexpress Staff
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How to: Talk to Website Advertising CompaniesPublishing Software
January 20, 2023

How to: Talk to Website Advertising Companies

Glossary explaining the lingo of website advertising companies, including RPM, RPS, CPM, fill rate, view-ability, etc.
Flexpress Staff
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How to Max Out Programmatic Display Ads With SelectorsPublishing Software
January 20, 2023

Best-in-Class Website Stability: Flexpress

For best-in-class website stability, here are 3 reasons Flexpress is best for 100% uptimes, zero break-ins, and blazing-fast speed.
Kendra Gauntlett
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Learn how IAB’s report on 'Ad Spend Opportunities, and Strategies, for Growth in 2023' impacts publishers investing in a content management system.Publishing Software
January 12, 2023

Content Management System Tips Based on 2023 IAB Outlook Survey

Learn how IAB’s report on 'Ad Spend Opportunities, and Strategies, for Growth in 2023' impacts publishers investing in a content management system.
Kane Russell
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Pagespeed Insights: Faster Webpages Earn More RevenuePublishing Software
December 5, 2022

Pagespeed Insights: Faster Webpages Earn More Revenue

Out of all pagespeed insights, revenue is the most important. Faster webpages earn more revenue, and drive more traffic from search and syndication.
Tom Imboden
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Programmatic Ads Example: Speed Society Case StudyPublishing Software
November 17, 2022

Programmatic Ads Example: Speed Society Case Study

Matt Wright, who co-founded Speed Society over 10+ years ago, provides gives a programmatic ads example of how switching to a new partner for ads allowed him to increase revenue…
Kendra Gauntlett
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What Is Programmatic Advertising: Publisher’s GuidePublishing Software
November 2, 2022

What Is Programmatic Advertising: Publisher’s Guide

5 takeaways to remember when answering the question — what is programmatic advertising, exactly? Written for publishers, by publishers.
Kane Russell
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what-is-headless-architecture-for-high-traffic-websitesPublishing Software
October 21, 2022

What is “Headless Architecture” | For High Traffic Websites

The best publisher software tech stack: headless architecture + WordPress CMS + Next.js frontend + GraphQL API. Engineer Adrian Prieto explains.
Kendra Gauntlett 0
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How to Solve Consent ManagementPublishing Software
October 19, 2022

How to: Solve Consent Management

Consent management laws protecting digital privacy continue to launch around the world — high-traffic websites need to keep up.
Kendra Gauntlett
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How Programmatic Advertising Companies Impact Publisher RevenuePublishing Software
September 21, 2022

How Programmatic Advertising Companies Impact Publisher Revenue

Review how programmatic advertising companies impact revenue for publishers, and understand the benefits of the working with skilled ad:tech providers.
Kane Russell
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Flexpress DXP Platform: 15X Faster High-Traffic Websites

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