AI is fundamentally changing how people discover content online – and it’s happening faster than most publishers realize. Traditional search engine traffic is shifting to large language models (“LLMs”) such as ChatGPT, Claude, and Perplexity. Simply put, people are discovering content in different ways – and publishers need a strategy to adapt to the new search landscape and AI discoverability. The stats make this clear:
- 30% of traffic could shift from search engines to AI by 2026 (Gartner)
- 800% increase in LLM referral traffic in Q4 2024 (Intelligency)
- 10M monthly users on Perplexity.ai in one year
To help you stay ahead, we’ve created a new resource to guide your AI discoverability efforts: Thriving in the Age of AI Search: A Guide for Media Publishers. Inside, you’ll learn:
- How AI interfaces find and use content (and how it’s similar/different to Google);
- What LLMs prioritize when deciding which sources to surface; and
- An actionable framework to future-proof your content strategy right now.
Whether you’re a digital publisher, content strategist, SEO lead, or curious operator, this resource will show you how to grow visibility, traffic and authority in the AI era and improve your website’s and content’s AI discoverability.
Download the free guide now and get your site primed to succeed where people are looking for answers: https://flexpressai.com/ai-discoverability/.
