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Flexpress earns more visitors, and longer visits

For high-traffic websites, standard WordPress is not enough. Flexpress delivers industry-leading performance that accelerates growth. Schedule a consultation to learn how:

  • The Flexpress CMS facilitates SEO optimization, content distribution, and revenue growth
  • Flexpress Hosting provides superior infrastructure, optimizing performance, speed, and development workflows
  • Flexpress delivers results for clients: 20%+ improvements in site performance scores, 10%-25% growth in traffic, and more efficient workflows, lower total cost of ownership, and positive ROI

Flexpress: Trusted by high-traffic sites

Recommended Partner

10up Recommends Flexpress for Publishers

“Flexpress is well aligned with our recommended CMS strategy for publishers.”

As 10up has learned through its decade-plus working alongside enterprise content publishers, the majority of publishers with custom-built platforms — even when built atop a framework like WordPress – invest the majority of their time and effort in building nearly identical functionality. There is value in outsourcing the distraction of product managing the entirety of a content focused CMS [...] Flexpress is well-aligned to this approach.

Phil CrummSenior Vice President, Marketing & Growth, 10up
Pain-Free Migrations

Expert Migration Services

Our goal at Flexpress is to make migrations positive ROI projects that are pain and risk free. We’ve executed migrations for 100s of websites across a multitude of CMSes and understand the complexity and nuance required. Our team is here to make this as seamless a process for you, no matter your project size or complexity.

We’ve cultivated a unique migration offering to ensure your we meet your objectives, including:

  • Website audits to identify opportunities
  • Vast partner network of leading engineering and development agencies to execute migrations
  • Payment flexibility to minimize upfront cost barriers
  • ROI analysis to measure potential impact
  • Post-migration KPI tracking to ensure success

Traffic Growth (Flexpress vs. Previous CMS)

Improvement in page views for first six (6) months after migrating off of ArcXP:

Source: Google Analytics.

Site Speed & CLS Scores (Headless vs Non-Headless)
We Are The Mighty upgraded to Flexpress and improved mobile and desktop CLS scores by more than 100%

Source: Lighthouse Metrics.

WP is a solid foundation

But publishers need more to grow audience and earnings substantially

65.2% of all websites needing a content management system (CMS) choose WordPress. According to Tech Jury, 62% of the top 100 fastest growing publishers in the U.S. use WordPress, and 500 new WordPress sites pop up daily.

Reason being, WordPress is designed to be intuitive for content creators—even those without technical web engineering experience. The user-friendly interface and intuitive block-by-block content generation tools make it simple to build modular, custom articles. Plus, WordPress has a large and active community of developers that contribute to the tech, as well as an ecosystem of plugins that’s more than 70,000 strong.

For all these reasons, Flexpress selected WordPress to be the foundational software and UX framework that powers our CMS. However, publishers know that standard WordPress installations leave too much traffic, impact, and revenue potential on the table. So, we designed Flexpress to supercharge that WordPress baseline so that publishers could immediately earn more visitors via search and referrals, as well as more revenue via ads and affiliate.

Designed for Developers

Top-Notch Developer Support

Using Flexpress, publishers realize significant engineering cost savings. Development projects are faster for engineers thanks to Flexpress’s intuitive headless architecture. Flexpress also replaces rote, ongoing engineering costs with self-service tools made for editors. Finally, Flexpress also provides hosting and security infrastructure that makes publisher sites faster, more GDPR/CCPA compliant, more secure, and more reliable.

That’s why today’s engineers love building on Flexpress.

I strongly advise publishers move to Flexpress instead of another WordPress platform. The architecture is superior and it is faster to build on Flexpress versus any standard WordPress platform. Working with ◊, we can just focus on user experience as the technology removes all of the Deveops stuff that normally takes up so much of our time.

Greg AllenCEO and Founder, First + Third
Food is beauty. Beauty is food.

Beautiful User Experiences

Publishers choose Flexpress to create beautiful, fast websites that meaningfully engage audiences.

Flexpress helped us implement a complete site-design overhaul in less than 30 days. We immediately saw monthly pageviews increase 24%+, and time on site increase 29%+. With Flexpress as our technology stack, we’re providing our readers with premium culinary content that they expect from our brand.

Kat CraddockEditor-in-Chief & CEO, SAVEUR

Saveur infrastructure upgrade impact:


The Uniqueness of Flexpress

Key Themes = Media & High-Traffic Websites, Innovation

Our team of media-seasoned engineers designed Flexpress to supercharge audience and revenue growth for publishers. The modern engineering architecture unlocks media websites’ potential to drive more value for visitors, and staff:

  1. Headless Frontend: Built using Next.js and React instead of an outdated approach blending UX code with backend PHP, Flexpress’s headless frontend connects to the editorial backend via a GraphQL API that boosts page speed and performance.
  2. Expanded WordPress Toolsets: Organic combines the familiar, intuitive WordPress editorial experience with specifically-designed features to increase visibility to Google, as well as syndication feeds including Apple News, Flipboard, and Smartnews.

Unique benefits of Flexpress:

  • A fast, flexible frontend for designing engaging audience experiences while simultaneously improving search rankings.
  • Vetted, out-of-the-box features specifically for publishing, including schema blocks, syndication controls, recirculation modules, author pages to emphasize E-E-A-T, sponsored content blocks, commerce tools, and 100s of media SaaS integrations yielding improved SEO, syndication, and earnings.
  • Lower engineering costs due to our modern, developer-friendly codebase that enables faster redesigns and top-tier site stability.