The impact of AI in digital publishing is just beginning. But publishing brands are already feeling its effects and responding with various strategic approaches and tactics.
Recently, our very own Tom Imboden (SVP, Revenue) had the opportunity to join Denis Stebunov, the CTO of our long-time development partner, ivelum, for a wide-ranging discussion on the impact of AI in digital publishing, the broader search market, and how the media industry is beginning to respond.
Tom and Denis covered quite a bit of ground in this conversation, but some key highlights include:
- Impact of AI on traffic and ad rates – what are we seeing?
- How can publishers adapt to the traffic erosion caused by AI?
- Should publishers block AI crawlers?
- What are some misconceptions about AI and the publishing industry?
- Predictions for the future – where is all this going?
You can watch the video above or over on ivelum’s fast-growing YouTube channel. Give them a follow!
Additional Resources
For some additional background on the impact of AI in digital publishing and some of the topics discussed by Tom and Denis, please see a few of the recent posts on our blog:
